About Us

Based in California, Apex Wheels has over 15 years experience creating function-first, race-proven wheels, designed by an in-house team of full-time engineers who are diehard motorsport enthusiasts. Started in 2007 as a passion project, Apex has grown into a team of 30+ staff members across 9 states, and a warehouse with over 15,000 wheels in stock.

We offer lightweight Forged wheels and Flow Formed wheels with specifications that are ideal for those looking for real performance and not just motorsport styling or fashion. The wheel industry is an unregulated Wild West where anyone can claim any manner of performance for their wheels, whether it’s true or not, to boost their perceived value. And as more false, misleading, inaccurate claims get made, the more diluted the idea of “performance” becomes.

Apex Wheels exists to protect motorsport enthusiasts from wannabe performance wheels, and we strive to create a world where enthusiasts can recognize the B.S. so that real performance wheels become the obvious choice. Our commitment to performance shows up in every step of our engineering process. From the forging dies we designed from scratch to make our unique profiles, to the time consuming independent testing and certification we get for every new design. (Yes, it slows our product launches to a crawl, but it ensures our wheels are more than just talk.) All done to make wheels that are stronger and lighter at an unmatched performance-to-price ratio.

Our quest for performance doesn’t stop at production and testing—because our wheels are for drivers, and every driver has their own set of individual needs. Which is why we help customers find the exact fit they need with detailed Fitment Guides to help make the right choice. We believe there’s a perfect wheel for every driver, which is why we test-fit and laser scan hundreds of setup combinations to provide wider performance fitments for everything from showroom-fresh cars to all out race builds.

It’s also why we go above and beyond to deliver best-in-class customer service. Which means not just helping buyers figure out if a wheel fits (although that’s important)—but actually getting to know the intent of each buyer, to help them find a wheel that’s just right for them. And it’s why we commit to acting as educators and stewards of true, accurate information in the performance wheel space, with community-centered content that’s accessible to everyone.

We make real performance wheels, built by people who love motorsports, in response to real performance problems drivers face. We did all this because we’re dedicated to performance above everything. Because physics isn’t subjective. Your car is either faster, or it isn’t. Safe, or it isn’t. Real performance is our north star.