Apex. A Category of One.

Apex Wheels creates Real Performance wheels for drivers everywhere. That means designing and manufacturing wheels that don’t just look the part, but truly improve performance in a measurable way. Born on the track and raised in California, Apex was founded in 2007 as a passion project by diehard motorsport enthusiasts and has produced function-first, race-proven wheels ever since. Now boasting a team of 40+ staff members, all Apex products are designed by an in-house team of engineers who are just as passionate about motorsports as you.

Bred for the Track

Our story started on the track. Not with a goal of launching a business, but as a way to solve a problem. Our founder and CEO, Eddy Pintasci, couldn’t find wheels that had the performance profile or specs he wanted for his BMW E30 M3 track car. They simply didn’t exist.

Instead of settling, Eddy opted to make the thing he couldn’t buy. That wheel ended up becoming our flagship product, the now legendary ARC-8. 17 years later Eddy still races BMWs as often as possible, and Apex now boasts one of the most diverse ranges of competition-grade wheels and accessories on the market. Racing is in our DNA, and that flows from the top-down at Apex.

We Are Real Performance.

OUR NORTH STAR - We make lightweight forged wheels and flow-formed wheels with specifications tailored for drivers seeking a Real Performance upgrade, not just a fashionable motorsport look. The reality is the wheel industry is completely unregulated. Wheels are commonly marketed with unverified performance claims that are either outright false, or misleading at best. Even respected brands make false performance claims and market wheels using vague buzzwords. It isn’t the exception in this industry, it’s the norm. Apex wants to change that. Learn more about Real Performance

“Apex wheels are stronger, lighter, and have an unmatched performance-to-price ratio. And we want to prove their performance to you.”

PROVEN PERFORMANCE - Apex is dedicated to educating the enthusiast community on what makes a true high performance wheel. From the bespoke forging dies we design from scratch to produce our unique wheel profiles, to the rigorous independent testing and certification processes we subject every Apex design to, Apex wheels are stronger, lighter, and have an unmatched performance-to-price ratio. And we want to prove their performance to you. Doing things this way is slower, but it’s a small price to pay to back up our performance claims with real data. When enthusiasts can identify what makes a Real Performance wheel, the choice becomes obvious.

WHEELS FOR EVERY DRIVER - As a company staffed by members of the motorsports community, we make wheels for drivers like us, and we know that every driver has different needs. This is why we provide some of the most comprehensive Fitment Guides in the industry. We also believe there’s a perfect wheel for every driver, which is why we test fit and laser scan literally hundreds of setup combinations to provide a massive range of performance fitments for everything from showroom-fresh street cars to full-blown custom race builds.

THE APEX DIFFERENCE - Our dedication to the community is why we go above and beyond to deliver best-in-class customer service. We don’t just want to help buyers figure out what wheel fits their car, we want to help them choose the perfect wheel for their specific needs. It’s why we’re committed to engaging with the community directly and why empowering them with educational content is such an important part of what we do.

REAL DRIVERS DEMAND REAL PERFORMANCE - We make Real Performance wheels, crafted by people who love motorsports, to solve the performance problems real drivers face. We believe in performance above all, because physics isn’t subjective: Your wheels are either lighter, stronger, and more durable, or they aren’t. Real Performance is our North Star.

Meet The Team

Eddy Pintacsi
Chief Executive Officer
Eddy Pintacsi
Chief Executive Officer
A lifelong motorsports enthusiast, Eddy founded Apex in 2007 to make products he couldn’t buy for his track car. When he isn’t steering the Apex ship, he’s behind the wheel or under the hood of a race car. He’s just as competitive on track as he is within the industry, always focused on developing wheels that deliver real, measurable performance. Motorsports is his love, business is his passion.
Ryan March
Chief Operating Officer
Ryan March
Chief Operating Officer
Ryan is a motorsport aficionado with a deep love for the legendary race cars of the ‘90s and early aughts. With over a decade at Apex, he’s been pivotal in driving the company’s growth and educating customers. Whether managing operations, educating on-camera, or shaving down lap times on-track, Ryan is meticulous about everything he does. His pristine E46 M3 race car is further proof of that.
Steffanie Martin
Chief Marketing Officer
Steffanie Martin
Chief Marketing Officer
Steffanie is an industry vet with two decades experience building automotive aftermarket brands, and now leads Apex’s marketing team. While you won’t find Steffanie on-track just yet, working at Apex has inspired a plan to park a Porsche next to her Jeep. When Steffanie isn’t evangelizing Real Performance, she’s wrangling her 80lb pups, Bleu and Max, who have made their own dirt track in her yard.
John Butler
Director of Sales
John Butler
Director of Sales
John’s career has always centered around motorsports parts, particularly within the BMW racing community. As Director of Sales, John ensures Apex delivers the right products at the right price, and ensures they’re readily available to enthusiasts everywhere. When he isn’t focused on Real Performance at Apex, you can find John ripping hot laps at the track or petting the nearest dog.
Andrew Lim
Director of Audience Growth and Engagement
Andrew Lim
Director of Audience Growth and Engagement
A passionate motorsports enthusiast, Andrew has a proven record, both on the track and as a marketing guru for performance brands. With a passion for performance marketing, he excels at blending creativity with strategy to drive engagement. Andrew also runs his own BMW-focused motorsports business, and helps run and participates in BIMMER CHALLENGE with his time attack E46 M3 build.
John Naderi
Creative Director
John Naderi
Creative Director
An industry lifer, “nads” comes to Apex after a career leading creative teams for Super Street magazine, Hoonigan, Saatchi & Saatchi, and many more. As Creative Director, nads leads the team that crafts fun, infotaining content for Apex. A diehard Honda man, he spends his free time abusing the rev limiter in his golden era Civic hatch, surfing, and lobbying for a 15” ML-10RT fitment.
Brady Sewall
eCommerce Director
Brady Sewall
eCommerce Director
Brady brings over two decades of experience to his role as the Director of eCommerce for Apex. He uses data-driven strategies to optimize online performance for seamless customer experiences, and his dedication to innovation aligns perfectly with Apex’s commitment to Real Performance. Outside of work, he enjoys hitting the beach, camping with his family, and being outdoors as often as possible.
Ian Johnson
Marketing Manager
Ian Johnson
Marketing Manager
Born into a family obsessed with all things fast, Ian brings an authentic passion for the aftermarket to Apex. From wrangling creatives to implementing marketing strategies, Ian wears a plethora of different hats at Apex. When not slinging or spinning wheels, he’s found exploring the Santa Cruz mountains on a bike or motorcycle, or under one of his many unreliable cars fixing another oil leak.
Dan Cope
Customer Experience Manager
Dan Cope
Customer Experience Manager
Before joining Apex, Dan spent years at enthusiast car marketplace Bring a Trailer. At Apex, he’s responsible for ensuring our customers have the best experience possible. A lifelong car enthusiast, Dan has owned 30+ cars over the years, including everything from JDM classics to iconic German sports sedans. He currently spends his time ripping up the track in his S197 Mustang.
David Liu
Engineering Manager
David Liu
Engineering Manager
David joins Apex from the datacenter hardware industry and leads our team of talented engineers. His mission is to take Apex's dreams and turn them into something that can be torqued to spec, and to further Real Performance via no-compromise engineering and transparent education. He’s methodically coming up to speed on track, and always finding creative ways to make his Mk7.5 GTI less reliable.
Heather Catizone
HR Manager
Heather Catizone
HR Manager
Heather joined Apex in 2023 after a decade in tech. She’s responsible for company policies and compliance, as well as initial recruitment and hiring. Her focus is on supporting team growth and building people-practices that lead to both job satisfaction and Apex’s success. You won’t run into her at the track, but you might at a heavy-metal show, a festival, or ankle-deep in garden dirt.
Joe McGuigan
Fitment Research Manager
Joe McGuigan
Fitment Research Manager
A true motorsports junkie, Joe applies the same passion he has for track driving to bringing new fitments to the Apex portfolio. Joe can usually be found at track events around Northern California and whether it’s his Lexus IS-F, his E46 M3, or one of Apex’s endurance cars, Joe would always rather be racing. He also runs his own coaching business for drivers looking to level up their skills.

Apex. A Category of One.

Bred for the Track

We Are Real Performance.

“Apex wheels are stronger, lighter, and have an unmatched performance-to-price ratio. And we want to prove their performance to you.”

Meet The Team

Eddy Pintacsi

Ryan March

Steffanie Martin

John Butler

Andrew Lim

John Naderi

Brady Sewall

Ian Johnson

Dan Cope

David Liu

Heather Catizone

Joe McGuigan